Brand & Identity

A mark, a palette and a type scale that survive contact with a real product.

This is for you if You are naming and shaping the thing — or fixing a first attempt that never scaled.

An identity that only works on the deck is not an identity. Everything here is drawn against where it will actually live: the mark at sixteen pixels in a browser tab, the palette measured for contrast in both colour modes, the type scale as a working set of sizes rather than three sample headings.

Scope, in both directions

The second list is the one that prevents the argument. If something you need is on it, say so on the call and we will price it in rather than discover it later.

Included

  • Logo and wordmark, drawn to survive at sixteen pixels
  • Colour ramp with every pair measured for contrast, light and dark
  • Type scale, pairing, and the rules for using them
  • A guidelines document short enough that people read it
  • Favicon, social card and app icon exported and named

Not included

  • Trademark search and registration
  • Print and packaging production files

Or take it as a package

The same work, bundled with everything around it, at a number fixed before we start.

Design

Brand & Identity

You are shaping the thing for the first time — or fixing the first attempt.

$3,500

Start with a call

Compare all packages

More Design work

  • Landing Page Design

    One page that has to carry a launch, argued from the offer rather than from a template.

    from $1,200

  • Design System

    One component library, in Figma and in code, that two teams can both build against.

    from $6,000

  • UX Audit & Redesign

    Find where people give up, and redesign that, rather than redesigning everything.

    from $1,500

Bring the problem, not a brief

Thirty minutes with the engineer who would run the work. You leave with a scope and a number — and if we are the wrong team for it, you leave knowing that instead.

Book a scoping call