Keyword & Content Strategy

A map of what your buyers actually search for, and what to publish against it.

This is for you if You are publishing regularly and it is not bringing anybody who buys.

Most keyword research produces a spreadsheet nobody opens twice. This produces a publishing plan: which searches your buyers make at each stage, which of them you can realistically win this year, what has to exist on the site to win them, and in what order to build it.

Scope, in both directions

The second list is the one that prevents the argument. If something you need is on it, say so on the call and we will price it in rather than discover it later.

Included

  • Intent map across the whole buying journey, not just the bottom
  • Competitor gap analysis against five competitors you name
  • Cluster and pillar structure with the internal links drawn
  • Briefs for the first eight pieces, written to a search intent
  • A measurement plan so the next quarter is judged on evidence

Not included

  • Writing the pieces
  • Outreach and digital PR

Or take it as a package

The same work, bundled with everything around it, at a number fixed before we start.

SEO

Growth Retainer

The roadmap exists and someone has to work it every month.

$1,500/mo

Start with a call

Compare all packages

More SEO work

  • Technical SEO Audit

    A full crawl of the site, and a fix list ranked by what it is costing you.

    from $900

  • Migration & Redirect Planning

    Change platform, domain or URL structure without losing the rankings you have.

    from $1,800

  • Core Web Vitals & Speed

    LCP, CLS and INP taken into the green on the templates that matter.

    from $600

Bring the problem, not a brief

Thirty minutes with the engineer who would run the work. You leave with a scope and a number — and if we are the wrong team for it, you leave knowing that instead.

Book a scoping call